Established Artists Champion Rising Stars In a Can’t-Miss Frieze Project
Established Artists Champion Rising Stars In a Can’t-Miss Frieze Project
Typically at an art fair, the work on display is at the discretion of the dealer. The inaugural “Artist-to-Artist” initiative at Frieze London, however, upends the script, inviting world-renowned artists to select emerging talents from their gallery’s roster to exhibit—to an inspired effect.
“Artists have always been at the center of Frieze London and so it felt natural to place them at the fore of our twentieth anniversary celebrations,” Eva Langret, director of Frieze London, told ARTnews in an emailed statement. “The strength of the fair is reliant on the community that surrounds them and so I wanted to tap into artist’s networks, to broaden the parameters of both who gets to show at the fair, and who does the deciding. It was important to me that each of the nominating artists from the section had a track record of championing emerging talent, of using their own platforms in the service of others.”